Hi there, I’m a strategy and marketing consultant helping founders and leaders of technology, financial services, consumer product and marketplace companies to develop and implement new products, systems and processes to drive exponential, sustainable growth.

I’m currently available for consulting engagements.

Hi there! I’m Rachel, I grew up in Sydney, Australia but am working remotely for the next few months, as I live in and travel around Europe.

My two true passions in life are learning and people.

Learning, because life never gets boring when you’re learning something new and are always growing.

People, because not only are the people in my life my greatest source of joy, but because people are endlessly interesting - why do people follow trends, form new habits, end relationships, start new hobbies, buy one brand over another?

I have a particular interest in technology, financial services, consumer products and marketplaces, having worked with both global brands like eBay as well as new fintechs like Superhero.

My desire to learn quickly and see results has led me to a career of helping business owners and leaders to understand the people they are trying to reach, learn how to effectively reach them and best deploy the resources available to them to achieve their mission (if they don’t know what this is, I can help with this too).

Strategy

A quarterly investigation into the psychology of fashion, with an even split between academic and cultural inquiry. Our latest issue covers the new generation of avant-garde luxury brands emerging from South Korea.

Marketing

I help established brands understand new audiences in emerging markets, with a special focus on shifting definitions of luxury in rapidly modernizing economies.

Operations

I’ve conducted numerous color studies for major fashion houses to help predict palettes for seasonal collections. I have contacts with research organizations in over forty countries to deliver a truly international perspective.

Some of my work

  • eBay

    I worked for eBay for four years across category managment, product marketing, loyalty and shipping. Notable projects included the launch of eBay Plus loyalty program, transition of eBay Managed Payments from PayPal and the launch of Coles on eBay.

  • Superhero

    Hired as the 1st marketing employee at Superhero, acquiring 100,000 less than 12 months after launch. Moved into Head of Strategy role, leading projects, technology operations and corporate development programs.

  • Unbroke

    Co-founded mortgage broking business Unbroke in 2022, focused on servicing clients in their 20s and 30s. Client base includes first home buyers, young property investors and families.

  • FinTech Australia

    I led the rebrand project at FinTech Australia which included logo design, building a new website, content strategy and implementing a new partnership strategy.

Today, I consult for a variety of startups and long-standing businesses alike, helping companies to rebrand, launch new products and services or drive growth in new customer markets.

If you would like to chat about working together, please reach out. I always love meeting new people and hearing what they’re building.